RESUME
Professional
info
10 years of experience in creating digital media content, managing strategies and with a solid understanding of social media.
As a freelance writer, all articles are strategically planned according to the audience, their needs, the brand and digital optimization.
Key Skills
Work
experience
Webjuice.berlin - Head of Content
April 2017 - present (remote job)
- Planning, writing and editing engaging and SEO optimized content for companies like Flexi and Rotoplas.
- SEO strategist.
Webjuice is a digital agency that helps small and medium-sized businesses establish a professional web presence.
Ectagono - Head of Growth
Oct 2019 - present
- Creating strategies and partnerships to communicate the services and message of the company and its stakeholders.
¡HOLA! México - Content writer
2016 - 2018
- Researching and organizing information and sources.
- Writing a wide variety of topics for the digital magazine.
- Managing social media platforms (Facebook, Twitter, Instagram).
- Identifying insights and trends by using analytics tools.
- Collaborating with colleagues to create strategies and cover events.
¡HOLA! is a renowned magazine which brings daily royal, celebrity, fashion and lifestyle news to their readers through its online site.
InstaFit - Head of content
2013 - 2016
- Being the main responsible for the creation and delivering of the digital magazine, from concept to planning and execution.
- Leading a team of three people where I was responsible for managing the projects and providing each member with duties and supervising them.
- Managing 360o projects that included social media, online content and marketing.
- Creating engaging content for a wide range of platforms (blog, newsletter, emails, social media, among others).
- Creating partnerships with other brands (like Revista Moi, Nature’s Heart, Vitalife, Good Express) to drive engagement and online awareness.
- Utilizing analytics and project managing tools.
InstaFit is a digital media platform focused on fitness.
Freelance writer
2012 - present
- Writing (print and online) articles in a wide variety of topics, mainly related to fitness and lifestyle for various magazines and blogs: Frutos de vida (blog), revista VA, revista Veintitantos, revista Vida y Bienestar, Victoria 147, Revista Moi (digital) and more.
- Managing time effectively to meet deadlines.
- Being aware of trends and topics that are relevant to each brand.
- Excellent written and verbal communication skills.
- Creative and proactive.
- Capable of working remote.
- Excellent at adapting to new countries, cultures, and working environments.
- Good skills in planning and executing digital campaigns.
- Developed team leading skills and project managing
- SEO optimization
- Copywriting
SOFTWARE
Adobe: Photoshop, Ilustrator. Office: Word, Powerpoint, Excell.
WEB
Wordpress, Wix, Square space Mailchimp.
SEO strategies.
Google Analytics, Facebook analytics.
SOCIAL MEDIA
Instagram, facebook, twitter, LinkedIn, Pinterest.
MANAGING TOOLS
Trello, Monday, Hootsuite, Buffer.
Education
Birkbeck University. London
2018 - 2019
Masters in Digital Media Management.
Miami Ad School. Miami
2015
Social Media Management diploma
Universidad Iberoamericana. México
2008-2012
2013 - Diploma in Marketing Online
BA in Media and Communication. Speciality in digital design.